Board Member
Ryan Schinman is not a household name, and quite frankly, that’s how he prefers it. Schinman is responsible for orchestrating some of the largest endorsement deals ever made between Madison Avenue and Hollywood. He is credited for creating such partnerships as: Harry Styles and Jared Leto with Gucci, Drake and DJ Khaled for T-Mobile, Chris Hemsworth with Hugo Boss, Diddy with Mercedes, Jennifer Lawrence and Chris Pratt with Amazon, Oprah and James Corden with Weight Watchers, Jay Leno and Salma Hayek for Burger King, and Dr. Dre with Beats. He has licensed thousands of pieces of music from The Beatles for Hugo Boss, The Rolling Stones for Mercedes, Jimi Hendrix for CitiBank, and Bob Dylan and Gun N’ Roses for Budweiser. Ryan is also responsible for a nine-figure HBO and AT&T Wireless deal, an exclusive multi- year partnership between Coors & Miramax, over 300 product placement deals and around $150MM worth
of brand funded entertainment marketing campaigns. In addition, he does over 200 athletes related deals a year including Usain Bolt for Virgin Media, John Cena and Stephen Curry for Kraft, Michael Phelps for Head & Shoulders, and Serena Williams for AbbVie. In addition to typical endorsements Ryan also recently made Selena Gomez an owner of Serendipity Ice Cream and launched social media superstar Loren Gray’s jewelry company. Schinman, who could be considered the most powerful “invisible man” on the planet, lets his mega-deals speak for themselves.
Schinman’s career began as a sports agent at Athletes & Artists and three years later he was named CMO of Worldwide Sports and Entertainment (the first publicly traded sports marketing company). At the age of 26, Schinman opened his consulting company Platinum Rye Entertainment. During his tenure as CEO he was named “the world’s largest broker of celebrity talent, models, recording artists, sports figures and other celebrities for ad campaigns and P.R. events,” by Forbes Magazine. In 2004 Platinum Rye’s US operation was purchased by Omnicom, and in 2007 they went on to purchase his international branches.
Schinman built Platinum Rye Entertainment into a one-stop shop for corporations looking to market themselves and their brands through the world of entertainment (he represented over 30 Fortune 500 companies and over 40 advertising and PR agencies). Besides Platinum Rye Entertainment, Ryan is also a founding partner in Noise Marketing (purchased by the Engine Group), MMG Nightlife (purchased by SFX Entertainment), The Engine Shop experiential marketing agency (Purchased by Bruin Sports Capital), a Partner in Goldin Auctions (one of the largest auction houses in the world), and a Partner in Vintage Breaks (one of the best card breaking companies in the country). Most recently Ryan has co-founded Mayflower Entertainment, an entertainment consultancy with offices in New York City, Los Angeles, Moscow, Tel Aviv, and Sao Paulo. In 2018 Schinman and his partners purchased and relaunched the historic Orange Lawn Tennis Club founded in 1880. Beyond his business enterprise Ryan has also served on the board of the Kessler Foundation (9-year term); a public charity dedicated to improving the quality of life for individuals with physical disabilities, and in the Spring of 2017, he joined the board of RJW Barnabas Hospital which is the sixth largest hospital network in the country.
When not working or giving back to the community at large, Ryan can be found in Miami, Florida and West Orange, NJ where he lives with his wife Samantha, and their three children, Gracie Rae, Brody Hart, and Ruby Skye.
