Brand is Everything
We do the heavy lifting when it comes to building them with you
We do the heavy lifting when it comes to building them with you
Carma leverages the indomitable brand power of global icons to craft exceptional products and collaborations that strike a chord with global audiences.
OUR TEAM
Hypergrowth powered by an experienced team and unparalleled infrastructure
PROVEN OPERATORS
Experienced team with decades of licensing and operational expertise being leveraged for success
CREATIVE CATALYSTS
Award winning marketing team with broad capabilities required to build iconic brands
SPEED-TO-MARKET
From concept to product to distribution in months, not years
ORGANIC SCALABILITY
Portfolio brands are media and marketing machines, with millions of loyal fans built in
GLOBAL NETWORK
Partnerships with leading retailers, suppliers and manufacturers enables rapid market expansion
OUR PROCESS
Our brand presence across the country gives us unparalleled insights into product trends, market segments, sales data, etc. Once an agreement is in place, the road to being an active licensee is as follows:
PRODUCT &
SKU DEVELOPMENT
We work closely with your operations and cultivation teams to design the best product roadmap to launch in your market. Our team provides support with market research, SKU planning, compliant packaging design, and anything else required.
BRAND TRAINING
Our marketing team spends a ton of time listening to the needs of your market, and the goals that your team has with our partnership. We then deploy multiple brand and product trainings to ensure your sales team is prepared to take the products to market, and to keep them on shelves.
GO TO MARKET STRATEGY
Once your team is feeling internally prepared, we spend a lot of time collaborating on the best path for brand launches by selecting top-tier accounts, a sophisticated marketing message, and leverage engineered hype through events, social media support, and product trainings.
PRESS BLITZ
Our internal communications department works tirelessly ensuring product and brand launches are always at the forefront of media attention. Our collective reach has surpassed 1 billion impressions and we continue to earn our brands placement in the spotlight. The partnership brings your group that exposure, bringing unparalleled impact to your market position.
ONGOING DEVELOPMENT & SUPPORT
Once our brands and products are launched, the real work begins. We work with our licensees weekly to ensure they have everything they need from us to keep things moving up and to the right, including loyalty programs, incentive plans, marketing and social media support, event support, etc.